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Most websites lose 30–60% of their potential rankings not because of bad content — but because of technical issues Google and AI search engines cannot crawl past. Broken redirects, blocked pages, slow load times, missing schema — these are silent ranking killers. We find them all.
Technical SEO is the process of optimising the backend infrastructure of your website so that search engines — and AI platforms like ChatGPT, Perplexity, and Google AI — can crawl, index, and understand every page without running into errors or obstacles.
Think of it this way: you could have the best content in your industry, perfectly written and highly relevant. But if Google cannot access that content — because of a misconfigured robots.txt, a broken redirect chain, duplicate page issues, or slow server response times — none of that content will ever rank. Technical SEO clears the path so your content actually gets seen.
In 2026, technical SEO also directly affects your AI visibility. ChatGPT and Perplexity pull structured data from websites to identify authoritative sources. If your schema markup is missing or broken, AI engines cannot reliably identify what your business does — making it significantly harder to appear in AI-generated recommendations and answers.
Every issue we find is logged, prioritised by impact, and fixed with clear documentation — not a list of problems handed back to you to solve.
A 150+ point audit covering crawlability, indexation, site architecture, internal linking, redirects, canonical tags, duplicate content, and page speed — across your entire website, not just a sample.
We identify every page Google's crawler is blocked from accessing — robots.txt blocks, noindex tags on the wrong pages, orphan pages — and fix each one with a documented rationale.
LCP, INP, and CLS — Google's Core Web Vitals — directly affect rankings. We diagnose performance bottlenecks, implement fixes at code and server level, and track improvements in Search Console.
We implement and validate LocalBusiness, Product, FAQ, Article, Review, and BreadcrumbList schema — making your pages eligible for rich results and AI citations from ChatGPT and Perplexity.
Redirect chains, 404 errors, and broken internal links waste crawl budget and dilute link equity. We map every redirect, collapse chains, fix broken links, and document every change.
Google indexes the mobile version of your website first. We audit viewport configuration, tap target sizing, font readability, and mobile page speed — and fix every issue found.
We audit both files, fix errors, submit clean sitemaps to Search Console, and monitor indexation rates monthly to ensure Google is crawling the right pages consistently.
Mixed content warnings, expired SSL certificates, and insecure form submissions suppress rankings. We audit your HTTPS implementation and verify security configurations across every page.
For websites targeting multiple countries or languages, we audit, fix, and monitor hreflang implementation — ensuring Google serves the right version of your page to the right audience.
Technical issues are the most common reason websites with good content still do not rank. Here is exactly what is at stake.
If Google hits a blocked page, a redirect loop, or a noindex tag in the wrong place, that page does not exist in Google's index — regardless of how good the content is. We have seen websites with 87 pages blocked by a single robots.txt line, invisible for over a year.
Page speed is a confirmed Google ranking factor. Every additional second of load time reduces conversions by 7% on average. Core Web Vitals failures push your pages below faster competitors even when your content is more relevant.
Without schema markup, AI platforms like ChatGPT and Perplexity cannot reliably identify what your business offers. Schema is the structured layer that tells AI engines your business name, services, location, reviews, and pricing — making you recommendable in AI-generated answers.
When multiple URLs serve the same content — www vs non-www, HTTP vs HTTPS, URL parameters — Google splits ranking signals across versions. Canonical tag fixes consolidate that power onto your preferred URL.
A website with no technical SEO monitoring accumulates errors silently. What starts as a few broken links becomes hundreds of crawl errors and rankings that decline slowly without any obvious cause.
In every competitive niche we audit, the businesses ranking above their competitors have cleaner technical foundations — faster pages, fewer crawl errors, complete schema markup. Technical SEO is the baseline for competitive visibility.
Technical SEO issues are not industry-specific — but the fix priorities are. Here are the sectors we work with and the most common technical challenges in each.
MedicalOrganization schema, YMYL compliance, slow clinic pages, duplicate location pages.
LocalBusiness schema, GBP data consistency, booking page indexation, mobile speed.
LegalService schema, practice area crawlability, attorney profile indexation, HTTPS.
ProfessionalService schema, service page duplicate content, Core Web Vitals for lead gen pages.
HomeAndConstructionBusiness schema, city-page crawl structure, emergency service page speed.
Restaurant schema, menu page indexation, review markup, mobile-first performance for booking pages.
AutoRepair schema, dealer inventory crawl management, review markup, redirect cleanup.
Product and Organization schema, international hreflang, catalogue crawl efficiency, site speed.