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A proper AI SEO audit looks at your website's technical foundations, content structure, AI search visibility, Google Business Profile, and backlink profile — and comes out the other side with a clear, prioritised action plan. Not a 40-page report with no actionable steps. A roadmap you can actually execute.
An AI SEO audit is a comprehensive analysis of everything that determines how well your website performs in both traditional search (Google) and AI-powered search (ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot). It goes significantly further than a standard SEO audit — because visibility in 2026 requires optimisation for two fundamentally different systems operating on different signals.
A standard SEO audit looks at crawlability, keyword rankings, backlinks, and on-page optimisation. Our AI SEO audit includes all of that — plus live AI query testing, schema and structured data review, GBP completeness analysis, entity and brand signal auditing, and a competitive AI visibility comparison. The output is not just a list of issues — it is a prioritised roadmap that tells you what to fix first, what to build, and what will have the fastest impact on visibility.
The audit is also the starting point for any ongoing SEO or GEO engagement. We do not sell monthly services without first understanding your current state — because the right strategy for a business invisible in AI search is different from the right strategy for a business appearing inconsistently. The audit tells us which.
A comprehensive review of every factor affecting your search and AI visibility — delivered in 5 to 7 days with a 90-day action plan.
We run 10 to 20 live queries across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot — the actual questions your customers are asking. You see exactly where you appear, where you do not, and which competitors are being named instead of you.
Full crawl analysis covering page speed, Core Web Vitals (LCP, INP, CLS), mobile-first indexing, crawl errors, canonical tags, hreflang, internal link structure, and indexation issues. We flag everything — prioritised by impact on rankings.
We audit every schema type on your site — LocalBusiness, Service, FAQ, Review, Article, Product — for completeness, validity, and AI readability. Missing or broken schema is one of the most common reasons businesses are invisible in AI search.
We evaluate your existing content for E-E-A-T signals, keyword coverage, AI-readable structure, and AEO alignment — and identify the specific content gaps that are costing you both Google rankings and AI recommendations.
A complete GBP review: category accuracy, service completeness, photo quantity and recency, Q&A coverage, review profile, and citation consistency. GBP data feeds AI local recommendations directly — gaps here mean AI local invisibility.
Domain rating assessment, backlink quality analysis, toxic link identification, and competitor authority comparison. We show you where your domain authority stands relative to the businesses outranking you and what it would take to close the gap.
We test your top 3 competitors across the same AI query set and compare what they have built that you have not. This is often the single most illuminating part of the audit — showing you exactly what is driving their AI visibility advantage.
We check your presence in knowledge panels, entity databases, brand mention coverage, and citation consistency across directories. AI uses these external signals to verify business credibility — gaps here suppress AI recommendation likelihood.
Every audit ends with a clear 90-day roadmap — issues ranked by impact, quick wins separated from structural improvements, and specific recommended actions for each finding. Not a 40-page PDF. A practical plan your team can execute from day one.
An audit is not just a diagnostic — it is the foundation that prevents you from investing in the wrong fixes.
Businesses that invest in content, link building, or GBP optimisation without first auditing their technical foundations often see no improvement — because a crawlability issue, a canonical error, or broken schema can neutralise all of that work. An audit finds the blockers before you spend on them.
A standard SEO audit will not tell you why you are invisible in AI search. You need live AI query testing, schema analysis, and entity signal assessment — none of which appear in a typical SEO crawl tool. Our audit was designed specifically to diagnose both Google and AI visibility in a single engagement.
If you do not know whether your schema is valid, whether your GBP is complete, whether competitors are appearing in AI answers instead of you — you cannot make informed decisions about where to invest. The audit creates the measurement baseline that makes every subsequent action purposeful rather than guesswork.
In the majority of audits we run, we find that at least one direct competitor is appearing in AI recommendations for high-intent queries the client is not. The audit reveals this gap with live evidence — which tends to make the urgency of action much clearer than any abstract statistic about AI search growth.
Without a proper audit, SEO priorities are driven by whatever the most recent agency trend report recommends — not what your specific site actually needs. Our 90-day action plan is built entirely from what we found in your audit, not from a generic checklist.
Whether you are launching a new website, recovering from a Google penalty, trying to enter AI search for the first time, or wondering why six months of SEO work has produced no results — an audit answers the question. It is relevant at every stage because visibility gaps are never static.
Every business category has different visibility challenges. Here is what we focus on in each industry's audit.
YMYL compliance, E-E-A-T gaps, medical schema, patient AI query testing, GBP completeness for clinics.
Local pack audit, booking page schema, service content gaps, review profile analysis, AI local testing.
Attorney schema, YMYL content audit, local legal search visibility, AI query testing for practice areas.
Service page content gaps, entity authority gaps, local visibility audit, competitor AI comparison.
Service-area page audit, GBP accuracy, citation consistency, AI query testing for emergency searches.
GBP completeness, menu schema, review platform audit, restaurant AI recommendation testing.
Dealer and repair shop local audit, vehicle schema, AI query testing for high-intent buyer queries.
International AI visibility testing, product schema, brand entity audit, procurement query testing.