Here's something that actually happened last week. A business owner in Manchester asked her phone: "Book me a same-day plumber — someone reliable, under £120, available after 2pm." She didn't open Google. She didn't scroll through Yelp or Checkatrade. She didn't visit anyone's website. Her AI assistant found three plumbers, compared their availability and pricing from structured data across the web, checked entity signals and review sentiment, and booked the most authoritative one — all in about 40 seconds. The plumber who got the booking? He never knew a potential customer had entered the decision funnel. His landing page was…
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